AYA, the leading Irish vitamin and supplement brand for all the family is delighted to announce a Brand Partnership with Irish Rugby International Player Robbie Henshaw for 2023.

As a professional athlete at the top of his game, Robbie enjoys a busy lifestyle and alongside a balanced and varied diet, he takes AYA vitamins and supplements to help support his immunity and give him the energy he needs to perform both on and off the pitch.

Robbie’s Brand Partnership work with AYA will see him supporting some exciting new product launches, point of sale activation, creating social media content to promote the brand, and attending events throughout the year.

Robbie Henshaw comments on AYA Brand Partnership, ‘’I’m really excited to work with an innovative Irish brand like AYA. I’ve been training and playing at a professional level for many years, and I have started to use AYA as part of my daily routine. Being a professional athlete requires stamina, concentration, and a very intense training regime, Aya Ultimate One a Day helps me through my busy schedule. It is a potent powerhouse multivitamin packed with 40 vital vitamins and minerals to meet the complex demands of modern life. This is the perfect all-rounder for those who want a quick and effective way of meeting their nutritional needs. I also take AYA Magnesium Citrate every evening, it is gentle on the stomach and helps to support healthy muscles, energy levels and overall wellbeing. I also find taking AYA Magnesium really helps to support the reduction in tiredness and fatigue’’.

Aine Devlin, AYA’s Marketing Manager, states, “Robbie Henshaw is a perfect fit as a Brand Partner for AYA. We want to grow AYA’s brand awareness in the Irish market and partnering with Robbie will see AYA’s brand identity grow from strength to strength. Robbie embodies ‘’Living the AYA Way’’ which supports a healthy lifestyle to make sure you’re feeling on top form, no matter what you’re doing or what life throws at you’’.


Sport Endorse Co-Founder Trevor Twamely states, I was delighted to facilitate the partnership between AYA and Robbie Henshaw as health and wellbeing are essential to everyday life.

AYA is committed to delivering only the highest quality food supplements and vitamins to support health and well-being for all the family. The range of 36 products caters for adults, children, and babies. Exclusive to Irish pharmacy AYA is widely available across the country including Allcare Pharmacy, Life Pharmacy, Hickeys Pharmacy, McCauley Pharmacy, and other leading Groups and Independent Pharmacies, where staff are trained to give advice and guidance on appropriate products. AYA’s research-backed products are formulated by scientists to deliver noticeable health benefits to customers and are gluten-free and vegan-friendly or vegetarian.

The distinctive blue bottles of AYA’s adult range reflect the iconic apothecary of the old world, with contents that have been formulated based on the latest cutting-edge research. While many of AYA’s colourful kids and baby range are unique products that contribute to the overall development in healthy children, and others help to support certain requirements or conditions.