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AYA’s new range helps families get back to school

With the reopening of schools just around the corner, and families in Ireland getting back into familiar routines once more, immunity is top of mind for many parents – not just for their little ones, but for themselves too! So it is timely that AYA Vitamins & Supplements launches its expanded range today, with six new products for babies and kids and eight new products for adults, many of which offer immunity boosting benefits to help protect little ones and adults alike.

Specifically formulated for children and babies to support development, growth, and to help support their immune systems, hero products include: AYA Baby Sunshine D Drops, required for the maintenance of normal bones and teeth, for calcium absorption, and the normal function of the immune system; and AYA Kids Crunchy Multi, a tasty blackcurrant flavour once-a-day formulation for children designed to protect against nutrient deficiencies by providing 22 essential nutrients to promote growth, immunity, and general good health and development.

For adults key new products which support the normal function of the immune system include AYA Vitamin D3, a high potency supplement providing 2500iu (62.5µg) Vitamin D3 per tablet and the probiotic AYA Ultimate 10 Billion, which supports the immune system along with gut health. The AYA range also includes immunity boosting stalwarths such as Zinc Oxide 15mg and Vitamin C 1000mg Effervescent, as well as Ultimate One a Day, a potent powerhouse packed with 40 vital vitamins and minerals.

David O’Brien, Commercial Director of Irish healthcare company Uniphar, who developed the AYA range, comments, “Back to school time typically signals the start of bugs, infections and of course the cough and cold season quickly following, with many families experiencing sickness within the first few weeks of September. And with schools closed since March, and children about to start mixing again after a long break, it has never been more important to protect your little ones and, of course, take care of yourself too!”

“At AYA we’re committed to delivering the highest quality products that parents can have full confidence in, at an affordable price. We’re delighted to unveil our new Kids and Baby range, and to add some fantastic new products to our adult range to support immunity and general health and wellbeing all year round.”

AYA is a vitamin and supplement brand, specially developed by Irish company Uniphar and launched in 2019. Exclusive to Irish Pharmacy, the range of 36 products is widely available across the country, including Allcare Pharmacy, Life Pharmacy, Hickeys Pharmacy, McCauley Pharmacy, and other leading Groups and Independent Pharmacies, where staff are trained to give advice and guidance on appropriate products.

The research-backed products are formulated by scientists to deliver noticeable health benefits to customers. AYA’s products are gluten-free and are also vegan-friendly or vegetarian.

Many of AYA’s colourful new kids and baby range are unique products that contribute to the overall development in healthy children, while others will help support certain requirements or conditions, including coping with the dreaded colic (AYA Baby Gripe Water), supporting digestion (AYA Kids Appletite), tackling sore throats (AYA Kids Honey & Lemon), or helping to replenish essential nutrients during periods of diarrhoea (AYA Kids Diarrease).

The distinctive blue bottles of AYA’s adult range reflect the iconic apothecary of the old world, with contents that have been formulated based on the latest cutting-edge research. In addition to supporting the immune system, the new additions to the range provide a wide array of other benefits: from AYA Magnesium Citrate to support healthy cell development and psychological function; and AYA L-Lysine containing 500g of amino acids which are of particular importance to vegetarians and vegans; to Coenzyme Q10 and Omega 3 Fish Oil to support Senior Health and heart circulation.